This season reaffirmed Lagos as more than a runway destination — it became a meeting ground for contemporary expression, innovation and shared perspectives. Alongside the shows, conversations around sustainability, material experimentation and the future of circular fashion unfolded, reinforcing the importance of conscious creation within a bold visual landscape.

When it comes to merging artistic expression with high fashion, maxjenny! stands as one of Scandinavia’s most gifted voices. This year, the brand reached one of its most prestigious moments yet — a custom-designed gown worn by none other than Robert Fux, the host.

Fearless design meets glassblowing in maxjenny!’s debut collection: sculptural, hand-blown “pumpkins” — bold, colourful and one-of-a-kind. Fusing centuries-old craft with her signature maximalism, she expands her universe into a new dimension of contemporary design.

In a vibrant collaboration with Klippan Yllefabrik, maxjenny! brings her signature maximalist expression into the world of traditional Swedish wool. The result is a bold and joyful collection of throws – soft, sustainable, and saturated in color.

In an exclusive collaboration with Swedish heritage furniture makers JIO Möbler, maxjenny! brings her world of bold prints and expressive color into the realm of timeless interior design. The result? A series of statement armchairs and footstools wherefashion meets furniture– handcrafted in Sweden and designed to stand out.

Eklektisk Maximalism by maxjenny! & Jan Rundgren transformed the entrance of Formex 2025 into an immersive, 300m² explosion of bold design. A boundary-pushing blend of fashion, interiors and sculptural installations – the space redefined Swedish creativity through unapologetic color, scale and soul.

At Formex 2025, Maxjenny presents a bold new collaboration with Swedish rug producer Desyt, where her signature maximalism merges with DesyT’s expertise in textile innovation. The result is a collection of rugs that radiate color, sculptural presence, and artistic identity—both functional design objects and expressive works of art.

During Lagos Fashion Week 2025, maxjenny! had the great honor of representing Sweden alongside H.R.H. Crown Princess Victoria. Our meeting set the tone for a week filled with creativity, conversations around sustainability, and fashion that tells powerful stories.

The capsule collection, created in collaboration with Kasthall, repurposes leftover yarn into unique, sustainable rugs. Maxjenny’s designs blend recycling with creativity, featuring soft, flowing lines in warm reds, orange, yellow-green, and blue. Inspired by nature, these colorful floor artworks bring harmony to any space.

A Celebration of Creativity and Color! Monchiqe & maxjenny! invites you to the party of the summer 2025
Monchiqe, renowned for its exclusive parasols, is ready to set the tone for the comming season with a celebration of festivity and flair. Focusing on a vibrant explosion of colors and creativity, Monchiqe X maxjenny! is launching a new spring collection, with each design crafted to inspire and delight.

More than furniture — it’s a statement.
Bold, blooming and irresistibly playful, the Mega Flower Pouf captures Maxjenny’s lifelong obsession with art that takes up space. A sculptural burst of color and joy — designed to transform any room into a living gallery.

When iconic champagne house Alexandre Bonnet joined forces with maxjenny!, the result was nothing short of effervescent luxury. Together, we created a limited-edition packaging design and fashion collection celebrating craftsmanship, colour, and joie de vivre.

– Northern Light Meets Design Icon

Together with furniture designer Lisa Hilland, maxjenny! reimagines the iconic Lumi Pouf with a bespoke print inspired by the Aurora Borealis. A vibrant fusion of Scandinavian light, design and expression — where timeless form meets fearless pattern.

Print meets wood. Craft meets color.
When Emy Blixt of Swedish Hasbeens and Maxjenny joined forces, the result was a bold limited-edition capsule — fusing Swedish craftsmanship with wearable art. A sculptural swimsuit, two vibrant clogs and a printed string bag — each piece handcrafted, playful and unapologetically personal.

A tribute to tradition, twisted through the lens of maxjenny!

In February 2023, maxjenny! had the great honor of opening New York Fashion Week — a major milestone for our print-driven Scandinavian brand. It was a visual love letter to confidence, creativity and individuality. with sculptural silhouettes, dynamic patterns, and a fearless use of color that drew praise from top-tier US fashion media.

With a passion for storytelling through print, maxjenny! now takes a bold step into Swedish royal heritage. The new capsule collection is inspired by the opulent interiors of Drottningholm Palace Theatre — a baroque gem and UNESCO World Heritage Site.

Demi-couture meets kawaii pop.

The capsule blends Hello Kitty’s iconic cuteness with maxjenny!’s signature sculptural silhouettes in bold, beaten viscose. Playful, powerful, and effortlessly wearable — a joyful armor for everyday glam. First Balenciaga. Then maxjenny!. Now Nike. Good company. 😊