THE STORY
maxjenny! — Wearable Art.
Sculpted Luxury. Global Presence.
maxjenny! is a Scandinavian fashion house defined by art-driven expression and architectural precision. The brand exists beyond seasons and trends, creating garments with strong visual identity and lasting presence.
Founded by Maxjenny Forslund, all prints are hand-drawn and developed in-house, forming a recognisable and collectible aesthetic. Large-scale motifs, refined colour compositions and graphic depth give each piece a distinctive visual language.
Couture-inspired silhouettes are balanced with exacting fit, intuitive sizing and premium materials selected for longevity. Each design is created to articulate presence — visually, physically and emotionally — across evening settings, cultural spaces and an elevated everyday context.
Rooted in Scandinavian design tradition, maxjenny! offers a modern interpretation of maximalism. Colour, scale and composition are applied with intention, clarity and control, shaping garments as expressions of identity.
The brand has been presented across international fashion and cultural platforms — from global fashion weeks to architectural installations and curated pop-ups — guided by a clear visual authorship and a commitment to self-expression.
Always original. Always intentional.
Questions, Answered
What is maxjenny!?
maxjenny! is a fashion brand built around prints, movement and presence. We design garments that carry expression — not trends. Our pieces are created to be worn, lived in and remembered.
Why prints?
Because prints create rhythm, emotion and confidence. Each print is developed in-house and designed as part of the garment — not added afterwards. We work with prints the way others work with cuts.
Is this everyday wear or statement dressing?
Both. Our pieces are designed to move effortlessly between daily life and moments that matter. You decide how bold it becomes.
Who is this for?
For women who enjoy individuality, strength and self-expression. For those who dress with intention — not for approval.
Is it art or fashion?
We don’t separate the two. Our garments sit where fashion meets artistic expression — wearable, powerful and personal.
Why small series?
Because scarcity allows focus. We produce in limited quantities to protect quality, expression and longevity. Once a piece is gone, it is rarely repeated.
How are the garments made?
With premium materials, thoughtful construction and an emphasis on comfort and movement. Design decisions are made with the body — not the hanger — in mind.
Will this piece last?
Yes. Our garments are designed beyond seasons, both in quality and expression. They are made to age with character, not expire with trends.
What does wearing maxjenny! feel like?
Confident. Grounded. Effortless. Many customers tell us they feel more themselves — not dressed up.
Is this “too much”?
Only if you let it be. Most pieces reveal their strength gradually — as you wear them.
Why do customers often stay loyal to the brand?
Because the relationship grows over time. The pieces become part of how you move, travel, work and live — not just how you dress.
Can I reach out personally?
Always. We value real connection and are happy to guide you if you need advice.