COLOUR. PRINT. DISTINCTLY maxjenny!

THE WORLD OF maxjenny!

An exceptional Print DNA. A Scandinavian fashion house with international appeal.

Founded by Swedish designer Maxjenny Forslund and creatively based in Copenhagen, maxjenny! has developed a distinctive design language where original prints, extraordinary colour combinations and sculptural silhouettes form an unmistakable signature.

With Madonna and Sweden’s Crown Princess Victoria among those who have worn the designs, and runway presentations from New York Fashion Week to Cape Town, maxjenny! has established an international presence. The collections are built around iconic silhouettes, continuously reinterpreted through new prints — a design philosophy where recognition is as important as reinvention.

DISCOVER THE HOUSE →

1 3

STATEMENT DRESSES

Discover statement dresses where bold print meets sculptural silhouettes. Distinctive shapes, expressive design and unmistakable maxjenny! attitude.

EXPLORE DRESSES
puffer swarovski jacket
SHOP SWAROVSKI
SHOP JEWELRY
View all

ROYAL PRINTS WITH QUIET POWER

Discover hand-painted prints inspired by royal courts and historic interiors — rich, dusty tones and regal details designed to feel timeless, confident and composed.

EXPLORE GARDEN ROYAL

OUR ICONIC SICILY PRINT

Discover our iconic Sicily print – a maxjenny! signature that has defined our universe from the very beginning, and the pieces our customers return to, season after season. Collectible. Timeless. Contemporary.

View all

Bookshelf of Art

A print inspired by maxjenny´s own shelf filled with art books — each spine carefully placed, each title part of a bigger story. Bookshelf of Art is about living with art, surrounding yourself with ideas, and carrying that world with you.

Customer testimonials

“The vibrant colors and the stunning patterns. The feeling of exclusivity.”
— Maria L., Stockholm

“For the bold individualist who wants to express their personality through fashion.”
— Charlotte B., Copenhagen

“The art and unique design make you feel like the queen of the event.”
— Isabelle R., Paris