COLOUR. PRINT. DISTINCTLY maxjenny!

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OUR ICONIC SICILY PRINT

Discover our iconic Sicily print – a maxjenny! signature that has defined our universe from the very beginning, and the pieces our customers return to, season after season. Collectible. Timeless. Contemporary.

Printed Viscose Shirt

Seven prints. One new silhouette.

Meet our new statement shirt — relaxed, slightly oversized and coming in seven fabulous prints.

SHOP SHIRTS

THE WORLD OF maxjenny!

Founded by Swedish designer Maxjenny Forslund, maxjenny! is a Scandinavian fashion house built around original prints, bold colour and distinctive silhouettes. 
Every print is created in-house and developed as part of the design itself — a unique visual language where art, fashion and Scandinavian maximalism meet. 

DISCOVER THE HOUSE →

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STATEMENT DRESSES

Discover statement dresses where bold print meets sculptural silhouettes. Distinctive shapes, expressive design and unmistakable maxjenny! attitude.

EXPLORE DRESSES

Bookshelf of Art

A print inspired by maxjenny´s own shelf filled with art books — each spine carefully placed, each title part of a bigger story. Bookshelf of Art is about living with art, surrounding yourself with ideas, and carrying that world with you.

ROYAL PRINTS WITH QUIET POWER

Discover hand-painted prints inspired by royal courts and historic interiors — rich, dusty tones and regal details designed to feel timeless, confident and composed.

EXPLORE GARDEN ROYAL

Customer testimonials

“The vibrant colors and the stunning patterns. The feeling of exclusivity.”
— Maria L., Stockholm

“For the bold individualist who wants to express their personality through fashion.”
— Charlotte B., Copenhagen

“The art and unique design make you feel like the queen of the event.”
— Isabelle R., Paris