maxjenny! – a luxury brand that strengthens You, representing uniqueness, passion & love.

The designer, who is unmatched in terms of imagination and a master of epic proportions, has created a unique concept based on the white fabric as the main base. Based in Cool Copenhagen, acclaimed Scandinavian designer Maxjenny Forslund is the creative force of maxjenny! (2018), an exciting, young fashion label, wanting to dress the ballsy female who doesn’t compromise with look, amplifying their personality, choices and lifestyle.

"I want to push the boundaries of color and pattern. I want to give women, and men, the opportunity to be more daring and unpredictable – to wear clothes that give strength, stand attention and bring compliments.”

As a pioneer on the Scandinavian fashion scene, Maxjenny brings a much-needed dose of color to a region mostly known for minimalism and black. Maxjenny designs exclusive and eye-catching garments combining art with fashion. Her strong DNA permeates the collections where each piece is designed specifically to give you power and strength. With maxjenny! she offers classic and contemporary artistic collections to a growing number of women worldwide and sets the agenda by focusing entirely on print. Her unique handmade prints, created in-house, are a celebration of craftsmanship and strong consistent design. She wants to show that Scandinavian design can be colorful, extravagant, luxurious and at the same time durable and functional.

"I create fashion for the strong woman who dares to have a creative style and has a brave attitude to life"

Maxjenny is a designer with a constant stream of new ideas and creations. Prints are generic and easy to apply to most materials or products, which enables collaboration across product boundaries. See collaboration for inspo.