maxjenny! x Desyt Flooring

At Formex 2025, Maxjenny! presents a bold new collaboration with Swedish rug producer Desyt. Here, her fearless maximalism merges with Desyt’s deep expertise in textile innovation, resulting in a collection of luxurious, inspired rugs for homes, boutiques, offices, hotels, and restaurants.

These rugs are more than surfaces to walk on – they are color-saturated, sculptural presences that carry artistic identity. At once functional design objects and expressive works of art, they radiate joy, contradiction, and the exuberant energy that defines Maxjenny!’s language.

The collection explores the tension between fashion and interiors, softness and strength, timeless craftsmanship and uncompromising contemporary expression. Each rug is a statement piece: vibrant, fearless, and infused with a sense of movement – a redefinition of what Scandinavian design can be when liberated from restraint.

For Maxjenny!, this collaboration extends her vision beyond clothing and into the world of interiors – creating wearable art for the floor.

Desyt, established in 2004, brings a wealth of knowledge and reliability to the partnership. Trusted by architects, interior designers, and decorators worldwide, they have delivered bespoke textile floors and rugs to hotels, offices, retail spaces, and private homes across the globe. Known for their extensive color ranges, high-quality craftsmanship, and design-driven process from concept to delivery, Desyt has even executed monumental projects – such as producing custom wall-to-wall carpets up to 80,000 m² within six weeks.

Together, maxjenny! and Desyt demonstrate how fashion and interiors can merge into a shared artistic expression – bold, maximalist, and unmistakably Scandinavian in its global attitude.