FROM FLOOR TO FASHION – maxjenny! x Kasthall

The capsule collection, created in collaboration with Kasthall, transforms leftover yarns from their renowned Swedish weaving mill into unique, sustainable rugs. What might otherwise have been discarded is reborn as tactile floor art – a celebration of circular design, craftsmanship, and creativity.

Maxjenny!’s unmistakable design language infuses the collection with soft, flowing movements and a bold yet harmonious palette of warm reds, vibrant oranges, yellow-green, and touches of blue. Inspired by nature’s palette, these rugs radiate warmth and vitality, blending contemporary maximalism with Scandinavian textile heritage. Each piece is both a work of art and a statement of sustainability, designed to bring harmony and personality into any space – whether modern or classic.

But the journey didn’t stop at the floor. The striking rug patterns became the inspiration for a capsule collection of exquisite garments, where artistry and function merge. At Studio Maxjenny!, these designs extend the philosophy of merging art, fashion, and sustainability – transforming vibrant floor artistry into wearable creations that embody timeless beauty and fearless expression.

With Kasthall’s century-long expertise and Maxjenny!’s bold vision, the collaboration bridges worlds: from floor to fashion, from heritage to now, from material to meaning.