maxjenny! opens New York Fashion Week with bold color, couture energy and Scandinavian print magic!

In February 2023, maxjenny! opened New York Fashion Week — a landmark moment for our Scandinavian brand rooted in print and fearless design. 

The collection unfolded as a visual manifesto: sculptural silhouettes infused with couture energy, vibrant colors in motion, and dynamic patterns that refused to play it safe. The response from international press was overwhelming, with leading U.S. fashion media praising the boldness, originality, and unapologetic individuality of the show. For us, it was more than a fashion debut — it was an artistic statement. To stand at the forefront of NYFW with a Scandinavian voice redefined through global relevance proved that maxjenny! does not only dress bodies, but also creates experiences, memories, and identity.

Discover the latest collection. Own the moment.