Stylingtips
maxjenny! Featured in Stormen | Netflix Film
maxjenny! featured in Stormen, the Netflix film directed by Josephine Bornebusch. Scandinavian statement fashion meets contemporary cinema.
maxjenny! Featured in Stormen | Netflix Film
maxjenny! featured in Stormen, the Netflix film directed by Josephine Bornebusch. Scandinavian statement fashion meets contemporary cinema.
Why a Designer Gala Dress Is an Investment Wort...
The cheapest option is rarely the smartest. An occasion dress worn once and left hanging in your wardrobe can end up costing far more per wear than a designer dress...
Why a Designer Gala Dress Is an Investment Wort...
The cheapest option is rarely the smartest. An occasion dress worn once and left hanging in your wardrobe can end up costing far more per wear than a designer dress...
Seasonless Designer Fashion | maxjenny!
There is a quiet revolution happening in the wardrobes of people who have simply done the maths. While the average consumer is buying 60% more clothes than they were in...
Seasonless Designer Fashion | maxjenny!
There is a quiet revolution happening in the wardrobes of people who have simply done the maths. While the average consumer is buying 60% more clothes than they were in...
Scandinavian design meets expressive prints
maxjenny! creates a unique interpretation of Scandinavian fashion: clean silhouettes combined with unexpected colours, artistic prints and strong personality.
Scandinavian design meets expressive prints
maxjenny! creates a unique interpretation of Scandinavian fashion: clean silhouettes combined with unexpected colours, artistic prints and strong personality.
Printed Designer Dresses: Scandinavian Design w...
A dress can be much more than a piece of clothing. It can express colour, confidence and individuality.
Printed Designer Dresses: Scandinavian Design w...
A dress can be much more than a piece of clothing. It can express colour, confidence and individuality.
Colourful Dresses for Special Occasions
Discover maxjenny! designer dresses for special occasions – expressive colour, artistic prints and sculptural silhouettes with a distinct Scandinavian point of view. Designed for weddings, dinners, celebrations and occasions when...
Colourful Dresses for Special Occasions
Discover maxjenny! designer dresses for special occasions – expressive colour, artistic prints and sculptural silhouettes with a distinct Scandinavian point of view. Designed for weddings, dinners, celebrations and occasions when...
How to Wear Bold Prints: 5 Styling Tips for Sta...
Bold Print Fashion: How to Wear Statement Prints Discover how to style bold prints and statement fashion. Explore artistic patterns, dresses and jackets designed to bring colour, personality and visual...
How to Wear Bold Prints: 5 Styling Tips for Sta...
Bold Print Fashion: How to Wear Statement Prints Discover how to style bold prints and statement fashion. Explore artistic patterns, dresses and jackets designed to bring colour, personality and visual...
Spring 2026 — maxjenny! Pop-Up Store Stockholm
Discover maxjenny!’s 220 sqm pop-up store at Birger Jarlsgatan 41 in Stockholm. Bold prints, sculptural silhouettes and limited designer pieces — open for Spring 2026.
Spring 2026 — maxjenny! Pop-Up Store Stockholm
Discover maxjenny!’s 220 sqm pop-up store at Birger Jarlsgatan 41 in Stockholm. Bold prints, sculptural silhouettes and limited designer pieces — open for Spring 2026.
Artistic Prints in Contemporary Fashion
Artistic Prints in Contemporary Fashion Discover how artistic prints shape contemporary fashion. From drawing to garment, explore how colour, pattern and silhouette come together in wearable design.
Artistic Prints in Contemporary Fashion
Artistic Prints in Contemporary Fashion Discover how artistic prints shape contemporary fashion. From drawing to garment, explore how colour, pattern and silhouette come together in wearable design.
The Story Behind the Sicily Print
The Story Behind the Sicily Print Discover the story behind the Sicily print. Inspired by architecture and transformed into wearable art, this signature design defines the maxjenny visual universe.
The Story Behind the Sicily Print
The Story Behind the Sicily Print Discover the story behind the Sicily print. Inspired by architecture and transformed into wearable art, this signature design defines the maxjenny visual universe.
Statement Dresses for Modern Dressing
Statement Dresses for Modern Dressing Explore statement dresses designed for modern dressing. Bold prints and sculptural silhouettes created to bring colour, presence and individuality into every occasion.
Statement Dresses for Modern Dressing
Statement Dresses for Modern Dressing Explore statement dresses designed for modern dressing. Bold prints and sculptural silhouettes created to bring colour, presence and individuality into every occasion.
How to Wear Colour With Confidence
How to Wear Colour With Confidence Learn how to wear colour with confidence. Discover how bold prints and expressive garments can be styled effortlessly for modern dressing.
How to Wear Colour With Confidence
How to Wear Colour With Confidence Learn how to wear colour with confidence. Discover how bold prints and expressive garments can be styled effortlessly for modern dressing.
The World of maxjenny Prints
The World of maxjenny Prints Explore the universe of maxjenny prints — from Sicily to Smokeflow. Artistic patterns developed in-house and translated into wearable art across dresses, jackets and sculptural...
The World of maxjenny Prints
The World of maxjenny Prints Explore the universe of maxjenny prints — from Sicily to Smokeflow. Artistic patterns developed in-house and translated into wearable art across dresses, jackets and sculptural...
The 3-3-3 Rule in Fashion — The maxjenny! Way t...
The 3-3-3 Rule — but make it MAXIMAL Forget everything you’ve heard about “less is more.”We say: less, but LOUDER. The viral 3-3-3 rule is all about simplifying your wardrobe—3...
The 3-3-3 Rule in Fashion — The maxjenny! Way t...
The 3-3-3 Rule — but make it MAXIMAL Forget everything you’ve heard about “less is more.”We say: less, but LOUDER. The viral 3-3-3 rule is all about simplifying your wardrobe—3...
Patterned Clothing for Women – How to Wear Bold...
Patterned clothing for women is no longer a trend — it is a statement. Bold prints bring energy, movement and personality into fashion. At maxjenny!, patterned clothing is designed with...
Patterned Clothing for Women – How to Wear Bold...
Patterned clothing for women is no longer a trend — it is a statement. Bold prints bring energy, movement and personality into fashion. At maxjenny!, patterned clothing is designed with...
What is Scandinavian Print Fashion? A New Direc...
Scandinavian fashion has long been associated with minimalism. But a new direction is emerging — Scandinavian print fashion. Defined by bold patterns, artistic expression and sculptural silhouettes, this movement challenges...
What is Scandinavian Print Fashion? A New Direc...
Scandinavian fashion has long been associated with minimalism. But a new direction is emerging — Scandinavian print fashion. Defined by bold patterns, artistic expression and sculptural silhouettes, this movement challenges...
How to Style Printed Dresses – Scandinavian Pri...
How to style printed dresses with confidence. A Scandinavian approach to bold prints, sculptural silhouettes and modern dressing.
How to Style Printed Dresses – Scandinavian Pri...
How to style printed dresses with confidence. A Scandinavian approach to bold prints, sculptural silhouettes and modern dressing.
Fashion Meets Heritage: maxjenny! Designs Gala ...
Fashion house maxjenny! created the custom gala look worn by Robert Fux at the Vasa Museum in Stockholm during the Support Vasa event attended by the Swedish royal couple and...
Fashion Meets Heritage: maxjenny! Designs Gala ...
Fashion house maxjenny! created the custom gala look worn by Robert Fux at the Vasa Museum in Stockholm during the Support Vasa event attended by the Swedish royal couple and...
From High Fashion to Home Fashion
From High Fashion to Home Fashion. In collaboration with Brittfurn, maxjenny! transforms bold Scandinavian fashion prints into Swedish-made furniture — expressive statement pieces where fashion, textile art and interior design...
From High Fashion to Home Fashion
From High Fashion to Home Fashion. In collaboration with Brittfurn, maxjenny! transforms bold Scandinavian fashion prints into Swedish-made furniture — expressive statement pieces where fashion, textile art and interior design...
Celebrate Bold Elegance with the Black & White ...
Celebrate Bold Elegance with the Black & White Contrast Fashion Collection from maxjenny! At maxjenny!, we believe fashion is more than clothing—it's about making a statement. Our Black & White...
Celebrate Bold Elegance with the Black & White ...
Celebrate Bold Elegance with the Black & White Contrast Fashion Collection from maxjenny! At maxjenny!, we believe fashion is more than clothing—it's about making a statement. Our Black & White...
maxjenny! takes the spotlight at the NK Gala
When it comes to merging artistic expression with high fashion, maxjenny! stands as one of Scandinavia’s most gifted voices. This year, the brand reached one of its most prestigious moments...
maxjenny! takes the spotlight at the NK Gala
When it comes to merging artistic expression with high fashion, maxjenny! stands as one of Scandinavia’s most gifted voices. This year, the brand reached one of its most prestigious moments...
maxjenny! × JIO Möbler – Artful Interiors Made ...
Discover maxjenny! × JIO Möbler – Swedish craftsmanship and unique design furniture. Howard armchairs with personal details. 100% Made in Sweden.
maxjenny! × JIO Möbler – Artful Interiors Made ...
Discover maxjenny! × JIO Möbler – Swedish craftsmanship and unique design furniture. Howard armchairs with personal details. 100% Made in Sweden.
The iconic Howard armchair in a brand new light!
Experience the iconic Howard armchair in a brand-new light! Together with JIO Möbler, we present a collection in five bold patterns – with the option to customize in our existing...
The iconic Howard armchair in a brand new light!
Experience the iconic Howard armchair in a brand-new light! Together with JIO Möbler, we present a collection in five bold patterns – with the option to customize in our existing...
Maxjenny! x Klippan Yllefabrik – Where Color Me...
In a dazzling fusion of tradition and fearless design, maxjenny! joins forces with Klippan Yllefabrik to transform Swedish wool into wearable works of art for the home. This collaboration bursts...
Maxjenny! x Klippan Yllefabrik – Where Color Me...
In a dazzling fusion of tradition and fearless design, maxjenny! joins forces with Klippan Yllefabrik to transform Swedish wool into wearable works of art for the home. This collaboration bursts...
maxjenny! – Queen of Prints
maxjenny! – Queen of Prints – a colourful luxury brand strengthens you, representing uniqueness, passion & love Based in Cool Copenhagen, acclaimed Scandinavian designer Maxjenny Forslund is the creative force and mastermind behind the eponymous label, maxjenny!, a smart, cool,...
maxjenny! – Queen of Prints
maxjenny! – Queen of Prints – a colourful luxury brand strengthens you, representing uniqueness, passion & love Based in Cool Copenhagen, acclaimed Scandinavian designer Maxjenny Forslund is the creative force and mastermind behind the eponymous label, maxjenny!, a smart, cool,...
Fashion as Art: The Vision of maxjenny!
A Tribute to Great Creators Our designs are imbued with a sense of history, taking cues from trailblazers who revolutionized fashion. The boldness of Alexander McQueen, the elegance of Coco...
Fashion as Art: The Vision of maxjenny!
A Tribute to Great Creators Our designs are imbued with a sense of history, taking cues from trailblazers who revolutionized fashion. The boldness of Alexander McQueen, the elegance of Coco...
Custommade - Tailored, Bold, and Uniquely Yours
Tailored, Bold, and Uniquely Yours Our custom-made line offers an unparalleled opportunity to create your own personalized wardrobe. Whether it’s a tailored suit, an elegant dress, a chic coat, or...
Custommade - Tailored, Bold, and Uniquely Yours
Tailored, Bold, and Uniquely Yours Our custom-made line offers an unparalleled opportunity to create your own personalized wardrobe. Whether it’s a tailored suit, an elegant dress, a chic coat, or...
Celebrate Style with Exclusive Skirts from maxj...
At maxjenny!, every skirt is a masterpiece of bold design, vibrant colors, and exquisite craftsmanship. Whether you're looking for a statement piece for a special occasion or a versatile addition...
Celebrate Style with Exclusive Skirts from maxj...
At maxjenny!, every skirt is a masterpiece of bold design, vibrant colors, and exquisite craftsmanship. Whether you're looking for a statement piece for a special occasion or a versatile addition...
Elevate Your Wardrobe with Unique Outerwear fro...
When it comes to outerwear, it's more than just a layer against the elements; it's a statement. At maxjenny!, we believe outerwear should reflect your personality, exude confidence, and...
Elevate Your Wardrobe with Unique Outerwear fro...
When it comes to outerwear, it's more than just a layer against the elements; it's a statement. At maxjenny!, we believe outerwear should reflect your personality, exude confidence, and...
Women's Suits: Scandinavian Coolness with a Mod...
The women's suit is a timeless classic that never goes out of style, and at maxjenny!, we take this iconic look to new heights. With a combination of bold...
Women's Suits: Scandinavian Coolness with a Mod...
The women's suit is a timeless classic that never goes out of style, and at maxjenny!, we take this iconic look to new heights. With a combination of bold...
Wonderful Coats That Combine Style and Function
A coat is more than just outerwear – it's a statement and a key piece that can elevate any outfit. At maxjenny!, we offer coats that combine Scandinavian elegance...
Wonderful Coats That Combine Style and Function
A coat is more than just outerwear – it's a statement and a key piece that can elevate any outfit. At maxjenny!, we offer coats that combine Scandinavian elegance...
Luxurious Scarves: The Perfect Accessory for Ev...
How to Style Your Scarf- Womens Designer Scarves are incredibly versatile and can be styled in many different ways depending on the occasion and your personal style. Here are some...
Luxurious Scarves: The Perfect Accessory for Ev...
How to Style Your Scarf- Womens Designer Scarves are incredibly versatile and can be styled in many different ways depending on the occasion and your personal style. Here are some...