maxjenny! at Lagos Fashion Week

During Lagos Fashion Week 2025, maxjenny! had the great honor of representing Sweden alongside H.R.H. Crown Princess Victoria. Our meeting set the tone for a week filled with creativity, conversations around sustainability, and fashion that tells powerful stories.

What unfolded on and off the runway was nothing short of extraordinary. In the vibrant heart of Lagos, we showcased a collection that celebrates craftsmanship, cultural dialogue and mindful design — resonating deeply with an audience eager for innovation and purpose. Each piece was presented with a commitment to sustainability, reflecting our belief that fashion can be both beautiful and responsible.

The week brought together visionary designers, industry leaders and change-makers from across the globe. Through panels, atelier visits and intimate exchanges, we engaged in meaningful discussions about the future of fashion — from ethical production to creative inclusivity. It was a moment of shared learning, mutual respect and collective ambition.

From the electric energy backstage to the applause on the catwalk, maxjenny!’s presence at Lagos Fashion Week was a testament to our ongoing journey: to create with intention, to inspire through design, and to connect communities through the universal language of style.

Swedish elegance met global perspective, and where every stitch told a story worth sharing.