Experience the iconic Howard armchair in a brand-new light!

The Howard Armchair Reimagined – maxjenny! x JIO Möbler

When two design worlds collide, something magical happens. In our latest collaboration with Swedish furniture icon JIO Möbler, the classic Howard armchair gets a brand-new identity. The result is a piece that is not just a chair – but a work of art for your home.

An icon of Swedish furniture history

For over 80 years, JIO Möbler has shaped Swedish furniture culture. With timeless design, genuine craftsmanship and strong tradition, their pieces stand for durability and quality. The Howard armchair is one of their most beloved designs – a classic that unites comfort, elegance and history.

maxjenny! brings color to the classic

At maxjenny!, we’ve taken the classic silhouette and dressed it in our signature style: bold prints, vibrant patterns, and a sense of contemporary art. Each armchair is handmade in Sweden, made to order, and upholstered in fabrics carrying our creative DNA. The result is the fusion of timeless furniture design with modern maximalism – making every piece truly unique.

Five patterns – and the possibility of customization

The collection launches in five selected patterns, each giving the piece its own personality. But we don’t stop there. You also have the option to:

• Order in our existing prints – choose from our signature patterns and create an armchair, sofa, or footstool that matches your personal style.

• Go fully bespoke – we can develop entirely new patterns, for example for companies who want to reflect their brand identity, profile, or logo in their interior.

Beyond the armchair – sofas and footstools

It doesn’t stop with the armchair. Our collaboration with JIO Möbler also makes it possible to order Howard sofas and footstools in our prints. This way, you can create a complete seating group that radiates classic comfort and maximalist vibrancy.

For those who want to unite fashion and interiors

Our vision is to blur the line between fashion and interior design. Just like our garments, these pieces are created for those who dare to stand out – for those who want more than just furniture. You want a work of art to live with every day.

👉 Discover the collection here: Howard Armchair – JIO Möbler x maxjenny!