During Lagos Fashion Week 2025, maxjenny! had the great honor of representing Sweden alongside H.R.H. Crown Princess Victoria. Our meeting set the tone for a week filled with creativity, conversations around sustainability, and fashion that tells powerful stories.

The capsule collection, created in collaboration with Kasthall, repurposes leftover yarn into unique, sustainable rugs. Maxjenny’s designs blend recycling with creativity, featuring soft, flowing lines in warm reds, orange, yellow-green, and blue. Inspired by nature, these colorful floor artworks bring harmony to any space.

For the anniversary we turn focus on where it all began: 80 years ago, at theend of the Second World War when Tove Jansson’s first story about the Moomins was published. To highlight this, Scandinavia's Queen of print, maxjenny! has created a beautiful and over-the-top capsule collection to celebrate.

A Celebration of Creativity and Color! Monchiqe & maxjenny! invites you to the party of the summer 2025
Monchiqe, renowned for its exclusive parasols, is ready to set the tone for the comming season with a celebration of festivity and flair. Focusing on a vibrant explosion of colors and creativity, Monchiqe X maxjenny! is launching a new spring collection, with each design crafted to inspire and delight.

In February 2023, maxjenny! had the great honor of opening New York Fashion Week — a major milestone for our print-driven Scandinavian brand. It was a visual love letter to confidence, creativity and individuality. with sculptural silhouettes, dynamic patterns, and a fearless use of color that drew praise from top-tier US fashion media.

When fashion becomes canvas.

The visionary Maxjenny and artist Lisa Törner unite in a bold new collaboration — transforming Törner’s expressive imagery into wearable paintings. A meeting of art and design, where color, texture and storytelling melt into sculptural silhouettes.

More than furniture — it’s a statement.
Bold, blooming and irresistibly playful, the Mega Flower Pouf captures Maxjenny’s lifelong obsession with art that takes up space. A sculptural burst of color and joy — designed to transform any room into a living gallery.

Historic elegance meets contemporary design. We’re proud to dress the staff at Häckeberga Castle — a place where every detail breathes refinement. Bold prints and modern tailoring bring maxjenny!’s signature energy into this extraordinary hotel experience.

A regal collaboration celebrating style, heritage and Scandinavian creativity.

When iconic champagne house Alexandre Bonnet joined forces with maxjenny!, the result was nothing short of effervescent luxury. Together, we created a limited-edition packaging design and fashion collection celebrating craftsmanship, colour, and joie de vivre.

Design meets gastronomy in a feast for the senses. An extraordinary installation created with Jonas Bohlin and Thomas Sandell — featuring bold pieces by maxjenny! in celebration of Stockholm as the gastronomic capital 2023.

A vibrant tribute to creativity, culture and culinary excellence.

Print meets wood. Craft meets color.
When Emy Blixt of Swedish Hasbeens and Maxjenny joined forces, the result was a bold limited-edition capsule — fusing Swedish craftsmanship with wearable art. A sculptural swimsuit, two vibrant clogs and a printed string bag — each piece handcrafted, playful and unapologetically personal.

A tribute to tradition, twisted through the lens of maxjenny!

Mouth-blown attitude. Sculptural excess. Soft rebellion in glass. In the international project “Together”, maxjenny! explores form and fragility through glassworks bursting with colour, contour, and controlled chaos — reminiscent of molten fabric frozen mid-motion. Presented in the flagship windows of Nordiska Kompaniet.

A maximalist gesture. A shimmering riot. A fashion designer’s take on contemporary glass.

Demi-couture meets kawaii pop.

The capsule blends Hello Kitty’s iconic cuteness with maxjenny!’s signature sculptural silhouettes in bold, beaten viscose. Playful, powerful, and effortlessly wearable — a joyful armor for everyday glam. First Balenciaga. Then maxjenny!. Now Nike. Good company. 😊

With a passion for storytelling through print, maxjenny! now takes a bold step into Swedish royal heritage. The new capsule collection is inspired by the opulent interiors of Drottningholm Palace Theatre — a baroque gem and UNESCO World Heritage Site.

– Northern Light Meets Design Icon

Together with furniture designer Lisa Hilland, maxjenny! reimagines the iconic Lumi Pouf with a bespoke print inspired by the Aurora Borealis. A vibrant fusion of Scandinavian light, design and expression — where timeless form meets fearless pattern.

— When Couture Meets Street

Two trailblazing creatives, no rules attached. maxjenny! brings fearless color and sculptural fashion; Oliw87 delivers street art with luxury attitude. Together, they blur the lines between runway and raw expression — creating a visual clash of bold prints, graffiti spirit, and unapologetic style. Where couture meets concrete, magic happens.