maxjenny! takes the spotlight at the NK Gala

When it comes to merging artistic expression with high fashion, maxjenny! stands as one of Scandinavia’s most gifted voices. This year, the brand reached one of its most prestigious moments yet — a custom-designed gown worn by none other than Robert Fux, the host of the NK Gala. Vogue Scandinavia

A Sparkling Collaboration

The NK Gala, celebrating its 10th edition this year alongside NK department store’s 110th anniversary in Stockholm, is one of Sweden’s most acclaimed fashion gatherings.

The gala is not just a party — it is a manifestation of how fashion, culture, and identity intertwine. And this year, maxjenny! took center stage in a way that left the audience breathless.

Robert Fux made his entrance in a shocking-pink maxjenny! gown, custom-designed and monogrammed with the NK logo — a bold expression of extravagance and brand alliance.

This look confirms maxjenny!’s role as a fearless player in fashion, one that dares to command attention with both drama and precision.

Why maxjenny!?

For those who have followed the brand, it comes as no surprise that maxjenny! was chosen for such a prominent role at the gala. As the designer herself describes, she is obsessed with exclusive patterns and unique prints — garments that feel like wearable works of art.
The focus lies in creating pieces that fit like a glove, allowing the wearer to claim the spotlight.

Since its inception, maxjenny! has challenged Nordic norms with expressive forms and vibrant silhouettes — often in dialogue with art, architecture, and surrealism.
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By dressing an icon like Robert Fux at the NK Gala, the brand reinforces its position as more than fashion — as a true artistic force.

Reactions and Impact

Vogue Scandinavia immediately highlighted the gown:

“Robert Fux … wore a custom shocking pink maxjenny! gown monogrammed with the NK logo for the occasion.”

This recognition matters. Vogue is one of the most influential voices in global fashion, and such attention signals that maxjenny! is now reaching an audience far beyond Scandinavia.

For those behind the scenes — in design, production, and delivery — this is a milestone worth celebrating: your craftsmanship and creative vision graced the stage at one of Sweden’s most glamorous events.

Looking Ahead

This collaboration demonstrates the potential for maxjenny! at festivals, galas, and cultural arenas. The opportunities are many:

– More custom commissions for public figures and hosts

– Stronger photographic and media exposure to build brand recognition

- Expanded marketing storytelling: “We created the gown worn by the host of the NK Gala” is powerful messaging

- Linking the brand with NK’s aura and prestige, strengthening credibility and cultural weight