Maxjenny: What It’s Like Being An Unconventional And Sustainable Fashion Designer

Swedish designer, Maxjenny Forslund, started her luxury Copenhagen-based clothing brand, maxjenny! in 2019. She owes her fame to combining clean lines, bright colours, and handmade colourful prints, which she designs using only a digital camera, a pencil, and a computer. The brand aims for 100% recycled or other sustainably sourced materials, and selects less intensive modes of transport. 
maxjenny! doesn’t mass produce. This is a big step to promote a structure for sustainable fashion. In addition, Maxjenny’s seasonal collections don’t contrast one another, but they complement each other, making them easier to reuse.

READ MORE