MAXJENNY is a smart fashion designer pioneering the art form of "Zero Offcut Fashion" and she is one of Scandinavia´s most innovative fashion and printdesigners at the moment.

The art form involves to creatively designing the pattern cutting process to minimise waste. Maxjenny concider the off-cuts out of the garments, the collection she creates from the very beginning of the process. She also works with a method of direct draping of the fabric at once and this allows her to constantly improvise and follow the fabrics characteristics, measurements and to use the hole width of fabrics – to do all this, all the rules of tailoring and textiles must be broken and reinvented. This way of thinking, her spontaneous and secure sense of colors and her passion for substainability research, means she is constantly experimenting and working with the latest techniques and her ability to always develop forward onto new materials has become her signature. She uses intelligent fabrics made out of recycled pet-bottles fibrefabric and artsilk wich is here a heavy-metal-free quality that is far and above superior in sustainable terms, she uses low impact dyes and water based pigments.

She believe in quality over quantity and uphold sustainable and ethical ways of working, valuing handmade craft over mass-produced, trend-following products. Welcome to our colorful world!

Welcome to our colorful world!